Likewise many married women in the city have been scurrying to markets and making beelines outside parlours in preparation for Karwa Chauth, the day when every woman wants to look the best.
“There is extreme rush at our parlour and hence we have closed further bookings. Several orders have been placed by women who want to get ready at their homes but we could not take any,” said Jyoti Singh, owner of a parlor in Arya Nagar.
Similar words were echoed by Princy, who had to hire extra beauticians for Karwa Chauth week to manage high influx of customers.
The parlour owners, where on one hand are finding it difficult to manage the rush, on the other hand are cashing in the rush of women by offering special discounts and packages.
Monika, owner of a beauty parlour cum spa at Swaroop Nagar, informed that every client want to look different from other and women are ready to pay anything for that. Apart from the regular facial and bleach, women are demanding complete makeover and Mehndi.
“We are offering treatment packages and discounts to our regular customers. The newly wed women are demanding bridal makeup, which is out of any package as bridal make-up takes a lot of time itself,” added Monika.
Geetika Verma, a make-up artist who goes for door-to-door make-up in Kakadeo said, “With the marriage season in full swing, Karwa Chauth has added to the demand of make-up artists at homes. Women prefer to get ready at homes as it save time and they are free to change the look and make-up with their preference.”
She added that her clients are continuously asking for something new and unique. This is what keeping her busy these days as she is surfing internet for new make-up and hair-styles to meet the demands.
Interestingly, it is not just women who are making rounds of parlours and spas, even their husbands have been making efforts to flaunt their looks on Karwa Chauth. “Men are coming to parlours for varied beauty treatments. Some of them are even planning for special dresses to wear on the occasion as well,” said, Javed, hair-stylist at a men parlour in K-Block.
Apart from make-up, dresses, matching accessories and fashionable footwear is also in the list of women. Hence, the city markets are offering large varieties of bangles and footwear for women in traditional styles for this Karwa Chauth.
Colorful bangles in plastics, mirror and steel forms are new entry in market this year but the shopkeepers are saying that the buyers are still interested in traditional bangles. The footwear are also available in wide ranges among, which golden and black are mostly being picked by the women.