What is creative capitalism?

It is a new idea that aims to achieve both the goals of generating profits as well as solving the problem of inequality between the rich and poor by using market forces in a better way. Several companies around the world have adopted this concept by integrating philanthropic motives with product development, and treating the poor as a new class of customers. It involves a systematic approach to research, product design, distribution, partnership and profit models to help this new class of customers which businesses have traditionally ignored.