What is the Beer Google effect?

This refers to the tendency to google information on someone we meet for the first time. This generally happens when one consumes alcohol, and under its influence, he looks up the person on the internet. For example, I met Geeta at ABC bar for the first time and she tells me that she works for XYZ Inc. On returning home, I beer-google her using the search string ‘Geeta XYZ Inc’.