As Raksha Bandhan is just a day away, city markets are flooded with colourful rakhis. On Saturday there were rushed sales, last-minute shopping of gifts and sweets as the city geared up for the festival that celebrates the brother-sister bond of love. The simple bond of promise of safeguarding a sister, has acquired a modern, swanky avatar in this age of marketing.
As Raksha Bandhan is just a day away, city markets are flooded with colourful rakhis. On Saturday there were rushed sales, last-minute shopping of gifts and sweets as the city geared up for the festival that celebrates the brother-sister bond of love. The simple bond of promise of safeguarding a sister, has acquired a modern, swanky avatar in this age of marketing.
4to40.com
August 9, 2017
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