Search Results for: India

Who are BRICS?

The BRICS countries, five nations grouped together because of their burgeoning economies. Made up of Brazil, Russia, India, China and South Africa, the BRICS countries are grouped together because while they are not yet economic powerhouses, they have the potential to become the world’s most dominant economies in the next few decades. Although not as talked about as India and …

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What is Vibrant Gujarat?

Vibrant Gujarat is a biennial Global Investors’ Summit held by the Government of Gujarat in Gujarat, India. The event is aimed at bringing together business leaders, investors, corporations, thought leaders, policy and opinion makers; the summit is advertised as a platform to understand and explore business opportunities in the State of Gujarat. Vibrant Gujarat 2011 Summit was held at Gandhinagar …

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What is the origin of Silk Fabric?

The history of silk is shrouded in mystery. Some historians say that silk originated in China about 10,000 years ago. In China, however, legend has it that Empress Si Ling Chi of China was the first one to discover silk more than five thousand years ago. The story goes that while sitting under a mulberry tree in her palace garden, …

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What is FDI?

Foreign direct investment (FDI) or foreign investment refers to the net inflows of investment to acquire a lasting management interest (10 percent or more of voting stock) in an enterprise operating in an economy other than that of the investor. It is the sum of equity capital,other long-term capital, and short-term capital as shown in the balance of payments. It …

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What is bleeding Madras?

Bleeding Madras is a hand-spun yarn woven in India, made popular in the 1960s (most notably in S E Hinton’s book The Outsiders). Dyes that were not colorfast were used, resulting in bleeding and fading colors that gave the fabric a new, personalized look each time it was laundered. As the colors bled into the water during each wash, it …

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What is an umbrella brand?

Umbrella brands are brand names utilized by a range of different but related products. Sometimes referred to as family branding, the idea behind this type of approach is to enhance the marketability of all the products that carry the same name, thus building an increased rapport with consumers. Because of this, the manufacturer can introduce new products related to the …

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How is market size calculated?

Market size refers to the total revenue generated through the sales of a particular good or commodity. The most basic methodology is to multiply customer base with its wallet share for a typical customer. For instance, to calculate market size of toothpaste in India, we need to find the product of the number of toothpaste buyers across India with the …

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