Why “reality show” is so popular?

Randall Rose and Stacy Wood, professors of marketing in the university of South Carolina, who have done research on the popularity of reality TV, say that the viewers’ desire to blend fact with fantasy can be a reason for the popularity of this genre of TV. The show’s popularity persists because the viewing experience is inherently different from that of other television programmes. Buttressing this view is the interesting fact that unlike daily soap operas, usually the second series of most reality TV shows have lower viewership than the original.