The benthic zone is the ecological region at the lowest level of a body of water such as an ocean or a lake, including the sediment surface and some sub-surface layers. Organisms living in this zone are called benthos. They generally live in close relationship with the substrate bottom; many such organisms are permanently attached to the bottom. The superficial …

Below-the-line (BTL) ads refer to a marketing technique in which nonconventional, non-media route is taken to promote a product or service. Usually, it has a limited target group. It includes promoting through e-mail, SMSes, ringtones, direct mail, MMS, freebies, quizzes, interactive sessions, etc. It is different from above-the-line (ATL) ads which take the route of TV, radio, cinema, banners, or …

Teesta Setalvad — Journalist-activist Teesta Setalvad won the Nuremberg International Human Rights Award 2003, and a thumping victory over hostile witness Zahira Sheikh in the Best Bakery case. She’s yet another example of those who’ll stick out their neck and challenge the system, making her an icon for the youth. We have a glorious past. Preserve it. We have grown …

We should wash our hands before meals as a protection against infections. We live in a world full of germs (micro-organisms or microbes) and those, which are dangerous to us, prefer to live and multiply in organic material. So it is wise to remove as many as possible before coming into contact with food, which provides an ideal breeding ground. …

Ratnadeep Adivrekar — Ratnadeep Gopal Adivrerkar (born November 13, 1974, Mumbai) is a contemporary artist from India. Born in 1974, he is the son of famous artist Gopal S. Adivrekar. He received his BFA in painting with first class from the Sir J. J. School of Art in Mumbai. He has had several important solo exhibitions Like “Memoirs of the …

Ramesh Ramanathan — Bangalorean Ramesh Ramanathan followed his heart from NY to Bangalore. He left a successful career heading a $100 million business at Citibank in New York and later in London as Managing Director and European Head of Corporate Derivatives, returned to his hometown and started an NGO, Janaagraha. Never give up on hard work I live by the …

Pernessa Seele — Pernessa C. Seele was born on 15 Oct 1954. She is an immunologist and the CEO and founder of Balm in Gilead, Inc., a religious-based organization that provides support to people with AIDS and their families, as well as working for prevention of HIV and AIDS. In 1989 she initiated the Harlem Week of Prayer, with 50 …

A virus has a very simple composition. It has a protein sheath inside which there is a strand of DNA. A virus shows some properties akin to living organisms. However, unlike other organisms, they show some properties that are akin to non-living things. They can undergo crystallization and in that form, survive for billions of years. They can survive very …

Ludwig Wittgenstein — Biography Born: 26 April 1889 in Vienna, Austria 1912: Moves to Cambridge to study with Bertrand Russell 1918: Completes the Tractatus during active service in World War I 1920: Works first as a schoolteacher, then as a gardener 1929: Returns to Cambridge as a lecturer and begun work on Philosophical Investigations Died: 29 April 1951 in Cambridge, England If You Would Like To …

Kerry Emanuel was born on April 21, 1955. He is an American professor of meteorology (atmospheric science in the Department of Earth, Atmospheric, and Planetary Sciences) currently working at the Massachusetts Institute of Technology in Cambridge. He has specialized in atmospheric convection and the mechanisms acting to intensify hurricanes. He coined the term “hypercane” in 1994. In 2007, he was …