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Movie Name: Baby Do Die Do
Directed by: Nachiket Samant
Starring: Huma Qureshi, Chunky Pandey, Sikandar Kher, Himanshu Malik, Vidya Malvade, Seema Pahwa
Genre: Action, Comedy, Crime, Thriller
Release Date: July 03, 2026
Running Time: 125 Minutes
Language: Hindi
Rating:
Production Company: Saleem Siblings, Pune 04 Picture
Budget: Rs.- crore
Baby Do Die Do: Movie Overview
Baby Do Die Do is an upcoming Hindi-language film directed by Nachiket Samant and produced by Saleem Siblings and Pune 04 Picture. It stars Huma Qureshi, Sikander Kher and Chunky Pandey.
Follows a deaf and mute serial killer in Mumbai who can only hear her dead sister’s voice as she commits murders for mysterious reasons.
The film is produced by Saleem Siblings and Pune 04 Picture. The film is set to release on 3 July 2026.
Huma Qureshi’s hitwoman avatar takes over malls and metro stations ahead of ‘Baby Do Die Do’ release
The team behind Huma Qureshi’s upcoming noir thriller ‘Baby Do Die Do‘ has adopted an unconventional marketing strategy to get people talking about the film. Instead of relying solely on traditional promotions, the makers have recreated mock crime scenes at malls and metro stations across five cities, aiming to spark intrigue among passersby. The installations feature chalk-style body outlines suggestive of a murder, accompanied by a striking red umbrella, a visual element closely tied to the film’s narrative.The idea behind the activation is simple: make people stop, wonder, and start talking. The unusual setups are intended to draw unsuspecting audiences into the mysterious world of the film, which stars Huma Qureshi as Baby KarMarKar, a contract killer with a unique personality. Director Nachiket Samant believes curiosity is the strongest hook a campaign can have.
Speaking to Mid-Day, he shared, “The moment people start wondering, ‘What happened here?’ or ‘What happens next?’, they’re already engaged. Curiosity is a powerful emotion; it makes you look more closely, ask questions, and become invested. The red umbrella is significant to the story and Baby’s character. There’s a sense of playfulness in the way ‘Baby Do Die Do’ unfolds, and we felt it was important for people to begin interacting with Baby’s world.”
Producer Saqib Saleem, who has backed the project, feels the campaign reflects the essence of the film perfectly. According to him, the blend of suspense and unpredictability at the heart of the story is mirrored in these public installations.
“The film has suspense and a delicious sense of chaos, and this captures that spirit perfectly. It’s a fun invitation into our world. We’ve spent so much time living with this story that it’s exciting to finally see people interact with it.”
With its crime-scene-inspired promotions and the recurring motif of the red umbrella, ‘Baby Do Die Do‘ is attempting to build anticipation through mystery rather than revelation. As conversations around the installations continue to grow, the campaign appears to be doing exactly what the makers intended: getting people to ask questions before they step into the theatre to discover the answers.
Movie Trailer:
#OfficialTrailer
Movie Review:
The film is far from the perfect noire thriller that it aspires to be
Huma Qureshi, that underestimated fireball, hardly speaks in ‘Baby Do Die Do’. She doesn’t need to. There are so many chatterboxes around her, including an incredibly devoted suitor for whom every wish of the silently smouldering Baby is his command.
Silence could be a lethal weapon in the right hands. Director Nachiket Samant (who earlier directed the watchable ‘Single Salma’ for the same producers) surrounds the silent shero Baby (Huma Qureshi, provocative and evocative) with the distracting triggers and rigours of Mumbai’s rain-splashed streets.
The outdoor visuals of our Baby with her deadly umbrella are striking, and a smiling nod to cinematographer Tojo Xavier for lensing Mumbai with such vigorous nonchalance.
But the characters outrun their immediacy after a while. The writing (Jasmeet K Reen, Nachiket Samant. Parveez Shaikh, Gaurav Sharma) trips over in trying to stay ahead of itself, and us. There is an attempt to surprise us right till the last shot (where Sonakshi Sinha plays a big hand). After a point, the frenetic pace gets oppressive: we really don’t need to be prodded into excitement all the time. Just slow down, breathe easy, like Baby has been taught to do.
Ironically, Baby, the silent killer, is the only calm character even as the world around her collapses into irredeemable chaos. For a film about a mute shero, the soundtrack is exceptionally saturated. Songs scream about lives with no music, guns go off without warning, knives are squashed into unsuspecting targets, a mother (a living endorsement for matricide) rants ceaselessly, an earless villain — that’s right, Sikandar Kher plays a baddie about whom we cannot say there is no ‘lobe’ lost — makes no bones about his intentions.
Kher’s Zafar Katkar needed to be further explored, and not the least because of the actor that Kher is. Give him half a scene, and he chews it. Give him less than half a scene, he rues it.
There are too many characters clamouring for our attention, doing a dance of death to ensure we remain involved till the end. The most interesting of them is the builder Mulesh Murjhani (played by the ‘Tum Bin’ poster boy Himanshu Malik, now seasoned and bald), who leads a dual life. He is fey by day and gay by night.
Murjhani could have been an engrossing study of over-masculine duality. But he seems a mere pretext, a prop if you will, for producer Salim Saqeeb’s smouldering item song, an ode to the female/gay gaze with a song that goes ‘Alpha Q’. Is that a middle finger to this week’s other release? Say ‘Alfa Q’ out loud, and you will know what I mean.
‘Baby Do Die Do’ is far from the perfect noire thriller that it aspires to be. The theme of a grieving hit woman never quite emerges to be as compelling as it promises. Far more interesting is the love story between the turbaned alpha male, Sidhu (Rachit Singh, confident dependable), and the urban hit woman. They are quite a pair, and mainly for the fact that Sidhu represents the ultimate female fantasy: the perfect soulmate.
The only other interesting female character besides Baby is the cop Anjum Khan, played with gusto by Seema Pahwa. Baby and Anjum wear the same red sneakers only so the cop can identify the killer in a vital sequence. Wish there was more for them to share. Alas, Baby communicates with only her dead sister, like Zoey Deutch in ‘Voicemails To Isabelle’. Though I doubt Baby has heard of Zoey. She is too much the outdoor type to enjoy OTT.
