Kids Portal For Parents India Kids Network
Movie Name: Baby Do Die Do
Directed by: Nachiket Samant
Starring: Huma Qureshi, Chunky Pandey, Sikandar Kher, Himanshu Malik, Vidya Malvade, Seema Pahwa
Genre: Action, Comedy, Crime, Thriller
Release Date: July 03, 2026
Running Time: – Minutes
Language: Hindi
Rating: –
Production Company: Saleem Siblings, Pune 04 Picture
Budget: Rs.- crore
Baby Do Die Do: Movie Overview
Baby Do Die Do is an upcoming Hindi-language film directed by Nachiket Samant and produced by Saleem Siblings and Pune 04 Picture. It stars Huma Qureshi, Sikander Kher and Chunky Pandey.
Follows a deaf and mute serial killer in Mumbai who can only hear her dead sister’s voice as she commits murders for mysterious reasons.
The film is produced by Saleem Siblings and Pune 04 Picture. The film is set to release on 3 July 2026.
Huma Qureshi’s hitwoman avatar takes over malls and metro stations ahead of ‘Baby Do Die Do’ release
The team behind Huma Qureshi’s upcoming noir thriller ‘Baby Do Die Do’ has adopted an unconventional marketing strategy to get people talking about the film. Instead of relying solely on traditional promotions, the makers have recreated mock crime scenes at malls and metro stations across five cities, aiming to spark intrigue among passersby. The installations feature chalk-style body outlines suggestive of a murder, accompanied by a striking red umbrella, a visual element closely tied to the film’s narrative.The idea behind the activation is simple: make people stop, wonder, and start talking. The unusual setups are intended to draw unsuspecting audiences into the mysterious world of the film, which stars Huma Qureshi as Baby KarMarKar, a contract killer with a unique personality. Director Nachiket Samant believes curiosity is the strongest hook a campaign can have.
Speaking to Mid-Day, he shared, “The moment people start wondering, ‘What happened here?’ or ‘What happens next?’, they’re already engaged. Curiosity is a powerful emotion; it makes you look more closely, ask questions, and become invested. The red umbrella is significant to the story and Baby’s character. There’s a sense of playfulness in the way ‘Baby Do Die Do’ unfolds, and we felt it was important for people to begin interacting with Baby’s world.”
Producer Saqib Saleem, who has backed the project, feels the campaign reflects the essence of the film perfectly. According to him, the blend of suspense and unpredictability at the heart of the story is mirrored in these public installations.
“The film has suspense and a delicious sense of chaos, and this captures that spirit perfectly. It’s a fun invitation into our world. We’ve spent so much time living with this story that it’s exciting to finally see people interact with it.”
With its crime-scene-inspired promotions and the recurring motif of the red umbrella, ‘Baby Do Die Do‘ is attempting to build anticipation through mystery rather than revelation. As conversations around the installations continue to grow, the campaign appears to be doing exactly what the makers intended: getting people to ask questions before they step into the theatre to discover the answers.
