Social Science Questions & Answers

Social Science Questions & Answers

What are BTL advertisements?

Below-the-line (BTL) ads refer to a marketing technique in which nonconventional, non-media route is taken to promote a product or service. Usually, it has a limited target group. It includes promoting through e-mail, SMSes, ringtones, direct mail, MMS, freebies, quizzes, interactive sessions, etc. It is different from above-the-line (ATL) ads which take the route of TV, radio, cinema, banners, or …

Read More »

What are Bankura Horses?

The vibrant tradition of folk art in West Bengal’s Bankura district includes a variety of clay handicrafts. The district’s most famous product is the Bankura Horse, a very stylised figure with a long neck and elongated ears, in warm terracotta colours. Artisans have used the same techniques of hollow clay moulding and firing for generations. Sizes vary from minute, palm-sized …

Read More »

What are auroras?

The beautiful patterns of green and blue lights that occur in the atmosphere of the polar region are known as auroras. Although there are several mythological stories related to auroras, in 1716, perhaps the first scientific research on auroras began in Europe. They occur in the mesosphere, which is present about 50 to 80 miles above sea level. They are …

Read More »

What are Arihants?

The term Arihanta is made up of Ari, meaning enemies, and hant, meaning destroyer. Consequently, Arihanta means destroyer of enemies. In this case the term enemies refers to passions such as anger, greed, ego, and deceit which are internal enemies, because they defile the true nature of the soul. A soul can only reach the state of Arihanta by overcoming …

Read More »

What are ‘first serve’ and ‘second serve’ in tennis?

In tennis, there is a specified boundary marked on the court behind which the ball should fall as a player serves. So, if the ball hits the net and falls back to the server’s court or goes beyond the marked boundary on the opponent’s court, it is a wrong serve. As a rule, a player is allowed to serve again …

Read More »

Were dinosaurs venomous?

Some of the dinosaurs were able to deliver venom. It appears from fossil teeth and jaws of the dinosaurs that some dinosaurs had small venomous compys. In  Jurassic Park (If read/seen), you’ll remember the venom-spraying dinosaurs and small venomous compys. Now there are spitting cobras and snakes as well as gila monsters and beaded lizards with venom.

Read More »