What is the Snow White Project?

Installation artist Catherine Bay obviously feels rather strongly about consumerism. In her recent work, the Snow White Project, currently on display in New York, she makes a grand statement against it by showcasing several avatars of the fairytale character Snow White. They are clad in various costumes and hold placards proclaiming ‘I Am An Everyday Consumer Product” and ‘My Life Depends On People Wanting To Use Me’.