Tag Archives: Transportation Business & Trade related Q&A

Why are taxis yellow in colour?


In 1907, car salesman John Hertz looked at his surplus of traded-in cars and decided to start a taxi business. Since taxis needed to stand out, the colour yellow was chosen. That was the result of a survey by the University of Chicago which concluded yellow was the easiest colour to spot. Hertz’s Chicago Yellow Cab Company was the first …

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