The Procter & Gamble (NYSE: PG) Charmin brand kicked off National Toilet Paper Day with a toilet roll measuring more than eight feet high with a diameter of more than nine feet wide - which sets the new world record for the Largest Toilet Roll.
The previous Guinness world record for the largest roll of toilet paper was set by Kimberly-Clark Peru with a roll which measured 1.70 m (5 ft 9 in) in diameter by 1.59 m (5 ft 1.4 in) in height and weighed 1,340 kg (2,954 lb 3 oz).
Guinness World Records also recognized the world record for the longest toilet roll chain consisted of 92,080 rolls and was created by 's Heeren Loo (Netherlands) at the company's premises in Bedum, Netherlands.
"The roll contains over 1,000,000 square feet of paper and would take approximately 95,000 rolls of Charmin to equal the same amount of paper," said Darrick Johnson, plant manager at the P&G Paper Products Company, located outside of Cape Girardeau, MO.
"We were sad to see it go but excited for its new record-breaking honor."
"We are thrilled to be able to celebrate National Toilet Paper Day in such a big way this year," said Scott Mautz, Marketing Director for the Charmin brand.
"While National Toilet Paper Day may not be a widely known holiday, it is one that we hope to continue celebrating with our great consumers for years to come."
Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes.