Sixty-year-old mechanic, father-of-two Bob Gibbins, known to fellow collectors as "The Hugh Hefner of the Love Doll World," and his wife Elizabeth (Lizzie) own 240 rubber, silicone and inflatable love dolls, which is worth more than $160,000 - setting the world record for the Largest love doll collection.
The previous world record holder was a man in Japan with 100 dolls.
Guinness World Records don't have, so far, a category for life-size anatomically correct dolls.
The Guinness world record for the Largest collection of Barbie dolls was set by Bettina Dorfmann (Germany), who has 7,246 different Barbie dolls.
He has spent over $100,000 on his collection – and has even adapted one leggy gal so they can ballroom dance together.
Father-of-two Bob, a mechanic, loves having afternoon tea with his dolls, posing them up for photo shoots, and taking them for a drive in the country.
While some of Bob's dolls are posed provocatively and have some very saucy outfits, he insists he never uses the dolls for sex.
His wife Elizabeth doesn't mind Bob's obsession, and the pair happily go shopping for clothes for the dolls before spending a couple of hours dressing them up.
The creation of a new specialist internet forum has also brought 1,500 fellow collectors to the surface and involved interviews with the national press and TV show This Morning.