Danish brewer Carlsberg A/S (CARL-A.KO) marked the official launch of Tuborg in China by setting a world record, entitled "Most People Opening Beer Bottles in a Relay with Bare Hands", achieved by 280 guests who attended the launch event.
The Guinness world record for the most people in a beer race (also called a boat race) is 1,328, in an event organised by the NPO Student Kick-Off at the Sint-Pieterplein, Ghent, Belgium.
Guinness World Records also recognized the world record for the most beer steins carried over 40 m (131 ft 3 in) by a female: 19, achieved by Anita Schwarz (Germany) in Mesenich, Germany.
The new world record was made possible by the fact that the redesigned Tuborg bottle comes with an easy to pull off "ring-pull" cap.
This is the first time ever that an international brand has introduced a pull-off cap to consumers in China.
"As the fourth largest brewer globally, Carlsberg is optimistic about the rapidly growing and dynamic Chinese market. It is an important part of our strategy to provide more high quality, diversified products to Chinese consumers," Carlsberg said in a statement.
Carlsberg was one of the first international brewers to export beer to China more than 130 years ago. Carlsberg officially began its business in Greater China in 1978.
Carlsberg, the world's fourth-largest brewer, is involved in over 40 breweries in China, either wholly-owned or through joint-venture, and now employs over 14,000 people in the country.