42 daredevils dressed up as Father Christmas and dropped down a 70ft high zip slide in one hour- setting the world record for the most number of Santas zip sliding in one hour.
Organiser Paul Benington said: "The zip slide was 70ft high and covered 250ft in distance and it was freezing cold at Magna. "But we have set a new world record for the most number of Santas zip sliding in one hour.
"Hundreds of people went down during the day and it was fantastic. We were delighted to set a new world record and now we want a record-breaking year for our toy appeal."
Hallam FM is collecting toys for disadvantaged local children. Paul added: "Many local children won't receive anything from Santa this Christmas. Our annual toy appeal aims to change this by collecting toys and gifts from the local community.
Everyone who took part in the world record attempt was sponsored and all money raised will go towards Hallam FM's Cash for Kids, the new name for Help A Hallam Child which supports disadvantaged children in South Yorkshire and the North Midlands.