Shaw Floors, the world's largest carpet manufacturer and leading flooring provider, gathered 434 participants which used hurling chocolate, apple and cherry pies, for a pie fight which sets the new world record for the Largest pie fight.
The Guinness world record for the most people in a custard pie fight was 684 participants from the Drake University (USA), and was held at the Olmsted Student Center Parking lot in Des Moines, Iowa, USA.
Guinness World Records also recognized the world record for the largest custard pie fight: 3,320 pies thrown by 2 teams of 10 in 3 minutes at the Bolton Arena, Bolton, UK on 29 August 2005 at an event arranged by Acdoco (UK).
The history-making spectacle involved 434 participants as well as 1,200 cherry, chocolate and apple pies.
Shaw's world record achievement shattered the previous Guinness World Records 'Largest Pie Fight' record of 269 participants, which was set by the television show "LIVE! With Regis and Kelly".
The company held the World's Largest Pie Fight on its premium Anso nylon carpet as a way to demonstrate Anso nylon's superior ability to repel stains and to be easily cleaned.
Following the world-record event, Shaw cleaned approximately 3,000 pounds of pie from the carpet and displayed the previously pie-covered results in the lobby of the Embassy Suites in Grapevine, Texas, the site of the event.
"The World's Largest Pie Fight - in all its messy glory-demonstrates the stain-repelling power of Anso ® Nylon, Shaw's premier carpet fiber," the Shaw Industries press release says.
"If Anso Nylon can stand up to the largest pie fight ever, just think how it will hold up to everyday life."
"The 'Anso? Hope so.' campaign is all about the confidence consumers should have in the stain-resistance properties of Anso nylon carpet, and the world's Largest Pie Fight illustrated this same confidence, only on a larger scale," said Shaw's Director of Anso Nylon Mike Leary.
"The World's Largest Pie fight is a great survival story for Anso nylon, and it makes a compelling case to both consumers and retail sales associates for why Anso nylon is the premier carpet fiber on the market."
In connection with the pie fight event, Shaw is making a monetary donation to a local affiliate of Feeding America, the nation's largest domestic-relief hunger charity. The company's donation will provide up to 70,000 meals for hungry Americans.