Transitions Optical, the leading global provider of adaptive eyeglass lenses, created a giant photo mosaic consisting of 176,750 individual photographs and measuring 21,479 square feet in size to raise awareness about the importance of proper eye care and eyewear - setting the new world record for the Largest Photo Mosaic.
The Guinness world record for the largest photo mosaic measures 1360.81m² (14647.58 ft²) and contains 120,000 individual photographs.
Guinness World Records also recognized the world record for the Largest picture mosaic, formed 1250 people in Rouen (France).
"We are proud to have set the new World Record title for the 'Largest Photo Mosaic,'" said Dan McLean, marketing manager, communications, Transitions Optical.
"Throughout our Sightseeing City Tour, we've raised awareness among tens of thousands about the importance of healthy, enhanced vision and the role it plays in 'sightseeing,' whether you are traveling or in your own backyard – and this new world record, honoring World Sight Day, is the perfect culmination of this year's efforts."
Assembled in Tampa, Fla. by Transitions Optical employees and volunteers from the Tampa Bay area, the photo mosaic was unveiled on October 11th to commemorate World Sight Day, an annual day of awareness to focus global attention on blindness, visual impairment and rehabilitation of the visually impaired that is recognized by the World Health Organization and other health and wellness groups.
An Official Guinness World Records Adjudicator attended the mosaic construction and unveiling, to verify that Transitions Optical has set the new record.
As part of its 2012 Official Sponsor of Sightseeing™ initiative, Transitions Optical asked consumers from across the U.S. and Canada to submit photos of their favorite 'sights' that they would miss if they were not able to see clearly to the Sight of the Day Photo Contest, to make up the photo mosaic.
In addition, Transitions Optical presented a check donation of $50,000 from its Healthy Sight for Life™ Fund to non-profit organization Optometry Giving Sight, in support of its World Sight Day Challenge designed to raise funds for projects that provide vision care, training and infrastructure support for people who do not have access to eye exams and eyeglasses.
"We are grateful for this generous donation from Transitions Optical, and their efforts to raise awareness about the importance of eye care and eyewear through the 'World's Largest Photo Mosaic,'" said Clive Miller, chief executive officer, Optometry Giving Sight.
"If each photo in the mosaic represents just one person whose life can be transformed by gaining access to an eye examination and glasses, that is tens of thousands around the world who will benefit thanks to the funds provided by Transitions Optical in support of this great project. This is an incredible contribution to global efforts to eliminate the backlog of refractive error blindness and impaired vision by the year 2020."
The unveiling of the world's largest photo mosaic marks the final event of Transitions Optical's year-long 'Sightseeing City Tour,' which consisted of five previous city stops in Miami, Dallas, Seattle, Chicago, and New Orleans, where Transitions Optical reached tens of thousands of people about the importance of visiting your eye doctor for regular, comprehensive exams and the role that healthy, enhanced vision plays in enjoying all of the 'sights' in life.