2012 Surrey schoolchildren have formed a human London 2012 Olympic logo covering 1800 square meters on a sports field in Camberley - setting the new world record for the Largest Human Olympic Logo.
The Guinness world record for the most expensive logo produced for an Olympic games is the 2012 London Summer Olympics logo, which cost £400,000 ($645,645) to design. The logo was produced by brand consultants Wolff Olins (UK) and paid for by private money.
Guinness World Records also recognized the world record for the largest car logo; it was formed by 1,143 Chevrolet cars during an event organised by GM Korea (South Korea) in Bokwang Phoenix Park, South Korea.
The World's Largest Human Olympic Logo covered 2,152 sq yd (1,800 sq m) and was created at Collingwood College to celebrate the P&G Surrey School Games, which runs until June.
The children were joined by Olympic rower Debbie Flood, GB Olympic trampoline hopeful Amanda Parker and 1948 torchbearer Austin Playfoot.
Surrey County Council got approval from LOCOG, organisers of London 2012, to create the logo, and Collingwood College was chosen as the location because it is one of the biggest schools in the county.
"Thousands of children created a slice of Olympic history right here in Surrey," said Helyn Clack, Surrey County Council's Cabinet Member for Community Services and the 2012 Games.
"It's going to be the most exciting year of sport this country has ever seen and events like this encourage more young people to get active.
"It may even inspire the next generation of Olympic and Paralympic athletes."
The logo spectators also saw a demonstration by Camberley Judo Club, a gymnastics exhibition by college students and a display of 50 flags made by children.
Sir Keith Mills, deputy chair of LOCOG, said: "The Games is about the next generation. The kids have been brilliant today.
"Surrey [County Council] has been an outstanding partner in all the things that we have been doing."
Last year, 1,900 people, mostly children, broke the world record for the largest human Olympic rings.
Surrey is hosting the men's and women's Olympic cycling road race events on the opening weekend of the Games (28 and 29 July) and the Olympic road cycling time trials on 1 August.