Owners of Chevrolet products, including the Spark, Aveo, Cruze, Orlando and Captiva, created a mosaic measuring 209.9 meters in length and 67.6 meters in width with their vehicles - setting the new world record for the Largest Car Logo.
The previous Guinness world record for the largest car logo was held by Subaru, which created a mosaic featuring 1,086 vehicles in the United Kingdom.
Guinness World Records also recognized the world record for the fastest time to complete the Indianapolis 500 race: 2hr 41min 18.404sec (299.307km/h 185.981mph) by Arie Luyendyk (Netherlands) driving a Lola-Chevrolet.
As a part of the brand's centennial celebration, GM Korea recently launched the online Chevrolet Biggest Bow Tie Challenge, which sought Chevrolet customers willing to take part in a World Record attempt.
Owners of Chevrolet products, including the Spark, Aveo, Cruze, Orlando and Captiva, created a mosaic measuring 209.9 meters in length and 67.6 meters in width with their vehicles. The design was recognized as the Largest Car Logo.
"Consumer awareness of Chevrolet has grown to 98 percent despite the brand being on the market in Korea for only six months," said Ankush Arora, GM Korea vice president of Sales, Aftersales and Marketing, as he accepted certification for the record.
Chevrolet owners who helped set the record were joined by their families at a dinner party and concert featuring celebrities, including singers Kim Jang-hoon, Cul-two, Kim Jin-pyo and G.NA.
GM Korea is Korea's third-largest automotive company, and represents one of GM's largest manufacturing, design and technology hubs. It operates five manufacturing facilities in Korea as well as an assembly facility in Vietnam.
In 2010, GM Korea sold domestically and exported more than 1.84 million vehicles, including CKD products, primarily under the Chevrolet brand. GM Korea produces one out of every four Chevrolets sold worldwide.