Vanish, supporter of Breast Cancer Campaign's wear it pink, has created a giant to mark the largest day of fundraising in Breast Cancer Awareness Month; it measures 32 metres around the 'chest' and features cups that are 34B, would be a size 1222B in real terms - setting the world record for the Largest bra.
The Guinness world record for the longest bra chain consisted of 166,625 bras, measured 163.77 km (101.7 miles) and was created by Citizens Who Care group, (Australia) at the Bundaberg Show Grounds, Australia.
Guinness World Records also recognized the world record for the most expensive bra: the $12.5-million (£8.6-million) Heavenly Star Bra, by Victoria's Secret. It features 1,200 Sri Lankan pink sapphires and as its centerpiece a 90-carat emerald cut diamond that was worth $10.6 million (£7.3 million) alone at the time.
The World's Largest Bra has been rigged up on the ITV Southbank building, where it was officially revealed by Hollyoaks actress Gemma Merna, providing an eye-popping sight on both sides of the Thames.
"After last year's successful partnership with Breast Cancer Campaign we knew we wanted to come up with something innovative and 'big' for 2011" said Stefan Gaa, Marketing Director of RB UK, manufacturers of Vanish.
"Building the world's largest bra seemed to be tailor made for wear it pink day. Vanish is very proud to be involved with this important campaign, supporting Campaign through on pack and Facebook donations.
"This is an issue that affects so many women and their families and Campaign are doing a vital job in raising funds for research and keeping breast cancer high profile. The Vanish/Breast Cancer Campaign record-breaking bra is a fitting focal point for this year's fundraising activities."
Vanish/Breast Cancer Campaign 'Bra Facts':
• The bra took 4 weeks to make from lightweight spinnaker nylon.
• It took 375 square metres of fabric.
• It measures 27 metres under the bust, 31 metres around the bust.
• It is equivalent to a 34B.
• The fabric weights 75 kilos but with the metal fasteners it weighs a total of 90 kilo.
Last year hundreds of thousands of people took part in wear it pink by wearing an item of pink and each donating £2, raising a staggering £2.5 million for breast cancer research.
Every year, some 48,000 are diagnosed with breast cancer and wear it pink helps to fund cutting-edge research into this disease which affects so many.
The largest bra in the world was modelled on a design supplied by Debenhams, the official wear it pink t-shirt retailer.