In a collaboration with jeweler Martin Katz, a special bottle of DKNY's Golden Delicious fragrance will be sold at a charity auction for $1 million; it's made of 14-carat gold and covered in nearly 3000 precious jewels; it sets the world record for the First Million Dollar Fragrance Bottle.
The Guinness world record for the most expensive perfume is the Clive Christian No.1 for Men or No.1 for Women - 30 ml (1 fl oz) of which typically costs $2,355.
Guinness World Records also recognized the world record for the most expensive perfume sold at a private sale: V1, designed by Arfaq (UK), 29 ml (0.5 oz) of which was commissioned privately at a price of $232,450.
The DKNY Golden Delicious Million Dollar Fragrance Bottle is carved from polished 14-karat yellow and white gold and features 2,700 Round Brilliant White Diamonds weighing 15.17 carats, 183 Golden Yellow Sapphires weighing 2.28 carats in a micro pave setting in 14kt. white gold making up the Manhattan skyline that is so iconic to the DKNY brand.
A 2.43 carat Flawless Vivid Yellow Canary Diamond adorns the "cap" of the bottle alongside a DKNY Golden Delicious diamond oval logo.
The Apple sits upon a majestic base comprised of two layers of water white glass between which the 14 karat gold continents of the Earth are set with precious gemstones indigenous to each country.
Adorned with 2,909 precious stones sourced from all over the world including: a 1.65 carat Turquoise Paraiba Tourmaline from Brazil, a 7.18 carat Oval Cabochon Sapphire from Sri Lanka, 15 Round Brilliant Vivid Pink Diamonds from Australia weighing 1.28 carats, 4 Round Rose Cut Diamonds weighing 0.32 carats, a 3.07 carat Oval Cut Ruby and a 4.03 carat Pear Shape Rose Cut Diamond.
The process took nearly 1,500 hours to complete, making this "apple" the most regal in the DKNY Delicious Collection.
The DKNY Million Dollar Bottle will be unveiled across the globe from London, to Mexico to Malaysia. Fragrance lovers will have a chance to marvel at the stunning, one-of-a-kind bottle, as it is unveiled. Fans may follow the bottle as it travels the globe on the DKNY Fragrances Facebook Core Club Application.
Once the tour is complete, the Million Dollar bottle won't be stored under lock and key in the DKNY safe-instead it will be sold to enthusiasts with net proceeds to be donated to the global charity, Action Against Hunger.
It will make its final stop in Los Angeles on DKNY's Facebook page in October where the bottle will be sold for charity.