Italy's Barilla, and Turkey's Migros Ticaret supermarket chain teamed up to produce a half-tonne box of penne pasta, measuring 1-and-a-half meters high and well over a meter wide, which sells for 999 Turkish lira ($560), for charity - setting the world record for the Biggest pasta box.
The boxes will be sold at supermarkets in Istanbul, Edirne and the resort port city of Bodrum.
All revenues from the sales of the massive cartons will go to the United Nations Children's Fund (UNICEF). Turkey consumes 450,000 metric tons (496040 tons) of pasta per year, and is the world's No. 5 producer.
The Guinness world record for the longest strand of pasta measured 3,776 m (12,388 ft 5 in) and was achieved by LAWSON INC. (Japan) at Time 24 Building, Aomi, Koto-ku, Tokyo , Japan.
Guinness World Records also recognized the world record for the largest bowl of pasta: it weighed 6,253 kg (13,786 lb) and was made by Buca di Beppo Italian Restaurant (USA), at the chain's Anaheim restaurant, Garden Grove, California, USA.
"The Mediterranean diet is one of the healthiest ways to feed a family, and pasta is one of the major elements of this type of diet. Rich and balanced nutrients with a low glycemic index make pasta a healthy, delicious and affordable choice," Gunes Karababa, Barilla's Market Director for Turkey, Middle East and Africa, said.
The World's Biggest Pasta Box is the first in a series created in partnership with Turkish retail chain Migros Turk.
The packets are too heavy and too big for the shopping trolley, so delivery is included in the price, and proceeds will go to charity.
They will be sold for Turkish Lira 999 (Euro 450 or $565) and displayed in 10 metropolitan and suburban Migros stores in Istanbul, along with two other venues in nearby Edirne and holiday favorite Bodrum.