Photo: Ciaran Giblin, brew-master of the London-based Meantime Brewery, has recently launched a unique service that offers the world’s first DNA-based beer. Personalized from the client’s DNA profile, the brew costs a mere £25,000 ($30,550).
The Guinness World Records world record for the largest beer tasting consisted of 1,236 participants and was achieved by The Publican Awards (UK), in London, UK, on 15 March 2016.
Guinness World Records also recognized the world record for the longest beer garden; it measures 1,820 m (5,971 ft 1 in) and was created by Präsenta GmbH and the Internationale Berliner Bierfestival (both Germany) in Berlin, Germany, on 7 August 2011.
Ciaran Giblin, brew-master of the London-based Meantime Brewery, has recently launched a unique service that offers the world’s first DNA-based beer.
Personalized from the client’s DNA profile, the brew costs a mere £25,000 ($30,550).
Brewer, Ciaran Giblin, first made a beer tailored to his own DNA. He was so happy with the result, which was a beer containing a strong bitter flavor matching his genetic preference for bitterness over certain sweet flavors, the National Viral reports.
He then collaborated with a personal genetics company called 23andMe to offer this bespoke service to other beer enthusiasts with very, very deep pockets.
The process is highly specialized. Clients provide a saliva sample, which scientists then analyze to detect a person’s sensitivity to propylthiouracil, which is a chemical similar to the bitter compounds found in cabbage, raw broccoli, coffee, tonic water and certain dark beers.
According to the Meantime Brewery website: “Hereditary variations in a person’s oral taste receptors (the TAS2R38 gene) will be used to help determine their perception and proclivity to sweet and bitter profiles….”
Each client receives a minimum of 12 hecto-litres of his or her unique brew (over 2,000 pints) as well as the chance to name it, and have it delivered to the home, bottled and ready to serve. In addition, the hefty fee includes a course called The Knowledge, which offers an in depth look of the brewing process.
For those with even more money to burn, the Meantime Brewery extends the costly service to also include the privilege of receiving the beer in the Meantime Brewery Tasting Rooms and having kegs of it delivered to the client’s favorite pub to share with others.