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World's first supermarket selling only expired food: Denmark sets world record

World’s first supermarket selling only expired food: Denmark sets world record

Copenhagen, Denmark – March 11, 2016 – WeFood, a new supermarket in Copenhagen, is Denmark’s first-ever surplus food supermarket, aiming to cut down on the massive amounts of food wasted every year – 700,000 metric tons in Denmark, and 1.3 billion metric tons around the world.

Photo: WeFood, a new supermarket in Copenhagen, has prices up to 50% lower than any other grocery store in the city. The food is past its official expiry date or has damaged packaging that would’ve caused it to be thrown away at a regular store.

The Guinness World Records world record for the most expired medicine collected in 24 hours (multiple locations) is 1,072.6 kg (2,364.68 pounds) and was achieved by Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd. (China), in Guangzhou, Guangdong, China, on 11 March 2014.

Guinness World Records also recognized the world record for the largest shopping trolley; it measures 16.60 m (54.46 ft) in height from ground to handle, with the basket 9.60 m (31.49 ft) in length and 8.23 m (27 ft) in width and with the wheels 1.20 m (3.93 ft) in diameter. It was created by Migros Ticaret A.S (Turkey) in Istanbul, Turkey, and unveiled on 14 June 2012.

Walk into WeFood, a new supermarket in Copenhagen, and you’ll find prices up to 50% lower than any other grocery store in the city.

The food is past its official expiry date or has damaged packaging that would’ve caused it to be thrown away at a regular store.

The supermarket hopes to draw both environmentally conscious shoppers and low-income individuals with limited budgets, according to Folkekirkens Nodhjaelp, the local non-profit that set up the project over the past year.

Globally, grocery stores throw out more than 130 million pounds of food every year. And that’s only a fraction of the 2.9 trillion pounds of food the world squanders annually.

The US wastes about six billion pounds of food a year. The opening of the store follows the European Union’s pledge to cut its food waste in half by 2025.

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