Experience gifts, as the name suggests, means gifting an experience instead of a product. So if you have a friend who is a wine connoisseur, you could gift her a wine-tasting session. Or a well-planned getaway to a couple who always plans of a perfect vacation without actually realising it. The ideas, as you can now imagine, are endless.
Of course, given the present-day time-starved schedules that we all have, planning an ‘experience’ requires time and research. This is where various start-ups that specialise in such experience box gifts come in.
WittyGift is one of the first companies in India to specialise in experiential gifting concept. Started in 2010, it has different categories to choose from – wellness, adventure, gourmet, culture – and with different price brackets to suite one’s budget.
“The concept of WittyGift basically stemmed from the idea of how people are more interested in gathering experiences rather than hoarding objects. Each gift box offers a wide variety of experiences (under a selected theme) to choose one they like best from,” Manvinder Kohli of WittyGift told media.
According to Kohli, the concept of experiential gifting, which has been popular in Europe, is now catching on in India – and it’s not just restricted to the metros. “For the most part, gifting experiences have seen the biggest growth in Mumbai, Bangalore, and Delhi, primarily because it was marketed to corporate in these cities. But the trend has changed in the past four years,” he said.
“Today you will find racing zip-lines in Indore and Bhopal, premium spas in Ahmedabad, paintballing in Jaipur, and scuba diving in Tarkarli, Maharashtra. This has broadened our scope and helped us provide best experiences to our customers in more areas than ever before,” Kohli said.