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India's Thinnest 'FAT FREE' Laptops

India’s Thinnest ‘FAT FREE’ Laptops

Gone are the days when laptops were marketed as fastest, smartest, biggest or best on the list. Being skinny is the new buzzword and the global computer and laptop giant – while re-jigging their notebook portfolios for the premium segment – have joined the race to shed weight and go thin in recent months.

So if you have deep pockets, opt for an Apple MacBook Pro, a HP Spectre or a Microsoft Surface Pro. All have gone thin to an extent that a “size zero” device looks a certainty soon.

Here we are.

Apple MacBook Pro 13 is 18 mm thick, weighs 1.58 kg (with 13.3 inch diagonal retina display) and can be purchased at nearly Rs.106,900 (base model) in India.

Touted as the world’s thinnest notebook, HP Spectre is 10.4 mm thick, weighs 1.1 kg with 13.3-inch edge-to-edge display and costs $1,249 (arriving in India this June and local price is yet to be announced).

Microsoft’s Surface Pro 4 (tablet-cum-laptop) weighs about 786 grams with 12.3-inch PixelSense touchscreen display and is 11.5 mm in thickness with type cover and 8.4 mm thin without type cover. The device starts from Rs.108,470 (base model).

This premium segment is buzzing with the word “thin” and according to experts, the new strategy may work wonders if prices also come down – in realistic terms – to attract new customers, especially in a developing country like India with a huge consumer base yearning for quality.

“No company like Microsoft will bring the price of its Rs.1.08 lakh Surface Pro 4 down to Rs.60,000. They may extend some offers like zero percent EMI and all, but no, they will not compromise with the quality at a time when they are selling high on the new ‘thin’ strategy,” Vishal Tripathi, research director at global market consultancy firm Gartner, told.

“Even if the prices of some high-end laptops or convertibles come down, there is no surety that the product will disrupt the market as of now. This premium market is not all about money; its about the use case,” he added.

According to Gartner, in 2015, desktops and notebooks were expected to contribute 9.2 million units while 829,000 high-end ultra-mobile devices like Microsoft’s Windows 8 Intel x86 products and Apple’s MacBook Air were expected to be shipped.

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