Two towns namely Nandagoan (where Lord Krishna grew up) and Barsana (where Shri Radha grew up), near Mathura, are considered (till today) as the epicenter of the Holi celebrations. In India it is famously known as BRIJ KI HOLI / LATH MAR HOLI.
While Lord Krishna was growing up in Vraj, he popularized the festival with his pranks. Where he played Holi with Gopies of Vraj and they also responded him with equal enthusiasm and the festivities have continued ever since. So, continuing this ritual Men and Women
of Vraj even today clash in a colorful display of battle of the sexes. Men of Nandagoan raid Barsana with hopes of raising their flag over Shri Radhikaji's temple. They receive a thunderous welcome as the women of Barsana greet them with long wooden sticks. The men are soundly beaten as they attempt to rush through town to reach the relative safety of Shri Radhikaji's temple. Men are well padded, as they are not allowed to retaliate. In this mock battle the men try their best not to be captured. Unlucky captives can be forcefully lead away, thrashed and dressed in female attire before being made to dance as a custom. This type of Holi is famously known as “Lath Mar Holi”!