TS2 2010 announced that Total Solutions Marketing for the Exhibit and Event Professional will come to the Boston Convention & Exhibition Center (BCEC) this year. Fulfilling an objective to expand into the Northeast, TS2, a leader in the trade show industry, selected Boston for 2010, having previously held the event in U.S. cities such as Chicago, Philadelphia and Washington, D.C. Designed by exhibitors, for exhibitors, TS2 will offer three full days of the most cost-effective, efficient education available to exhibitors and event marketers. Beginning on July 13 at the BCEC, where it will continue through July 15, TS2 2010 will commence with TS2 Interactive, a day of pre-conference activities introduced this year. The conference and expo's subsequent days will feature a variety of content highly pertinent to any professional in the exhibit and event marketing industry.
"July's TS2 conference gives Boston the unique opportunity to host some of our most important customers, exhibit and trade show managers," said James E. Rooney, executive director of the Massachusetts Convention Center Authority. "It's an event designed just for them, and we couldn't be more pleased to have them in town. TS2 brings the most cutting-edge educational and marketing tools for exhibit and event professionals right to our front door and promotes the importance of Boston's own conventions and meetings industry."
"Aha! Discover the Moment You've Been Waiting For" is the theme of TS2 2010, providing participants with ways to share the "Aha!" they are seeking in the "Aha!" they have found at TS2 2010.
"We have adjusted the conference pricing structure to ensure an efficient, cost-effective use of the attendee's time and money," said Bob Dallmeyer, chairman of the TS2 Education Program Committee. "The program is designed to give exhibitors and event marketers the tools they need to be a hero at a price they can afford. And these days, everyone could use that."
On the floors of the BCEC, TS2 Interactive, a pre-conference introduced this year, will precede the main conference and expo on July 13. Covering topics such as Social Media for Events, Event Measurement, The Marketing Mix, Winning Promotional Copy, and Advanced Trade Show Skills, TS2 Interactive will provide participants with hands-on, interactive workshops to yield ideas they can immediately implement in their exhibit and event marketing programs.
Following TS2 Interactive, TS2 2010 itself will commence with "The Event Business is Dead! Long Live the Event Business," an Opening Keynote presented by Keith Goldberg, who will discuss why employing a strategic (not tactical) approach and a conceptual (not executional) mind-set is critical—and how to do so.
New for the 2010 conference program will be tracks titled Objectives & Strategies for the New Economy; Ultimate Marketing Communications; Strategic Planning, Budgeting & Measurement; and Building Bridges, "a direct response to industry-wide discussions that came out of 2009's economic challenges," said Dallmeyer.
TS2 will provide tracks to cover design and environments, as well, and logistics and tactics of exhibiting. Additionally, TS2 has built on its Exhibit Hall Education program, a classroom on the show floor to feature sessions not only on the successful use of promotional products, literature and samples, but also on appropriate booth staffing for quality lead generation.
TS2 is sponsored by the Trade Shows Exhibitors Association (TSEA). The conference program will provide credits toward the TSEA-sponsored CME program and continuing education units honored by the University of Nevada, Las Vegas.
"TS2 is extremely excited to be headed to Boston this summer," said TS2 Show Director Chris Harar. "One of the most convenient and connected cities in the country and easy to get to from the entire East Coast, Boston is an ideal city to host TS2. Plus, the high concentration of exhibit and event professionals in Boston itself makes the city a prime location for local drive-in traffic at TS2."