EMBALLAGE 2010 to pack a sustainable punch

EMBALLAGE 2010, a leading international trade show for the packaging sector, will take place from 22 to 25 November, at the Paris Nord Villepinte Exhibition Centre. The event will focus on sustainable development and smart packaging.

EMBALLAGE 2010, which is being held for the 39th time, will gather all the international players in the packaging industry, including specialists in packaging for food, liquids, healthcare, luxury goods and industrial goods. The trade show will also feature zones dedicated to sustainable development and smart packaging. It will take place in Paris (France) in late November 2010.

Smart packaging-i.e. products that are both innovative and sustainable-will be in the spotlight. The trend towards sustainable development, including eco-design, new materials and recycling, is now a key concern for packaging manufacturers.

At EMBALLAGE 2010, sustainable development is to be highlighted thanks to Emballage in Green-with a TV-style set, where experts and manufacturers will hold debates. A green itinerary round the trade show and an exhibition about packaging afterlife complete the sustainable-development programme.

In 2010, visitors to the trade show will be able to discover the latest trends, including new and innovative packaging materials, in a dedicated area-Pack Innovation. Visitors will be able to find out about the long-term strategies of exhibitors with regard to the latest issues, such as environmental friendliness, ease of use, reduction of production costs, originality and safety.

Pack Vision will include a comprehensive programme of conferences, where high-level speakers and sector specialists will present their views about new technology, debate sustainable-development issues and regulations, and share their experiences.

At the heart of Hall 6, EMBALLAGE 2010 will feature Pack Designers-an area where design professionals can discover new trends and meet agencies as well as designers.

According to results from the 2009 Packaging Observatory survey, 38per of packaging purchasers and 47per of manufacturers consider packaging design to be a major avenue for development, which illustrates the relevance of such issues within the sector. (The Packaging Observatory data was obtained thanks to an email survey conducted in October 2009 on the basis of a sample of 593 packaging-industry professionals, i.e. 356 buyers, 153 packaging manufacturers, and 84 manufacturers/distributors of packaging machinery.)

At EMBALLAGE 2008, there were 1,500 exhibitors (44per of them international), as well as 101,000 visitors (36per international) and 400 journalists (50per international).

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