A Chinese mountain which inspired a scene in 3D blockbuster Avatar has been renamed to cash in on the link.
Tourist bosses have changed the name of Nan Tian Yi Zhu, which means Stick in the Southern Sky, to Avatar Hallelujah Mountain.
The distinctive mountain, in Hunan province's Zhangjiajie National Forest Park, reportedly inspired the floating Hallelujah Mountains in Avatar.
A Chinese Government website said Hollywood photographer Scott Hansen spent time shooting there in 2008 for the movie.
Officials say much of the scenery of the fictional planet of Pandora in James Cameron's movie came from the forest park.
Hunan's official website now boasts that tourists can now join a "Magical tour to Avatar-Pandora" or a "Miracle tour to Avatar's floating mountain."
Avatar has sold £1.143billion worth of tickets worldwide, making it the biggest international release of all time.