‘Kaun Banega Crore Pati’, which went on air for the first time in the year 2000 and has completed five seasons, is considered as the biggest reality show ever in the history of television. Shows like ‘Big Boss’, ‘Dus Ka Dum’, ‘Khatron Ke Khiladi’ and ‘Kya Aap Paanchvi Pass Se Tez Hain’, hosted by some of the most popular Bollywood stars, failed to even get closer to the TRPs of Amitabh Bachchan’s KBC. However, according to reports, there is a superstar who can give competition to the Big B’s show!
According to recent reports, industry experts are expecting that actor-producer Aamir Khan’s TV debut Satyamev Jayate, which is yet to hit the small screen, to surpass KBC’s records. This reality show, to start on May 5, 2012, has been allotted the time slot of 11:00 am on Sundays.
Experts see a good chance of Satyamev Jayate beating KBC’s ratings. They say that though Bachchan’s stature in the world of entertainment is unquestionable, Aamir Khan is known for his ways of connecting with the audience. Therefore, there is no reason why he cannot bring in that aspect to the television audiences.
Experts further say that the concept of Satyamev Jayate is still a secret which may itself act as the key driver for the show and make viewers to switch on their TVs. Aamir Khan, who is known to be 'Mr Perfectionist', did not give out any details about the content of the show and said, “I want people to experience it.”
However, according to reports, Satyamev Jayate is said to be a talk show where Khan will bring up discussions about social issues affecting the country.
During the launch of the show's theme song, Khan said, "I am not attempting to change anybody's life. When I speak about change, it's about changing myself. I am not interested in changing the world. I only want to connect with them emotionally and empathise."
He further said that this will be for the first time in the history of Indian television that a show will be aired simultaneously on a private channel and national television. channel DD1. “Besides, the show will be dubbed in four languages - Telugu, Tamil, Malayalam and Kannada. This show is being launched on a large scale. I had to make complete use of this medium. This is a baby step in that direction," Khan added.
Even within Star Network, Satyamev Jayate will be parallely broadcasted on Star Plus, Star Pravah, Star Jalsha, Star Utsav, Asianet and Star Vijay.
Satyamev Jayate is sponsored by Airtel and co-sponsored by Aqua guard. Coca-Cola, Johnson & Johnson, Skoda, Axis Bank, Berger Paints and Dixcy Scott have also been signed up as associate sponsors.
Reports state that the sponsors will get exclusivity from the channel, which means, Star will not sell the commercial spots to any rival brand of these sponsors. Satyamev Jayate’s title sponsorship has been bought at Rs 16-20 crore, while associate sponsors have paid Rs 6-7 crore.
Khan, who is known for the unique ways of promoting his films, has not kept any stone unturned for his show’s promotions. With a budget of nearly Rs 6 crore, Satyamev Jayate has become the most expensive show on the Indian television. On the other hand, the initial promotion costs of shows of Salman Khan and Shah Rukh Khan did not cross Rs 2.5 crore.
Satyamev Jayate is said to be Aamir Khan Productions’ most ambitious projects.
The general consensus is that the show being aired on Sunday mornings will prove to be advantageous for Star as most of other networks do not have any special show on the same slot.