The entire nation is talking about the song and here's what the trio behind the viral hit have to say about its origin and success.
'Rajinikanth likes Kolaveri di'
It feels nice when people are open with their praise for your work. I honestly didn't think the song would be such a craze. This has made me realize that people universally want only simple lyrics and simpler tune from filmmakers," begins Dhanush, who has penned the lyrics, as well as sung the Kolaveri number, "My poor broken English lyrics, written in a silly tone, and rendered in rather 'borderline' singing has ensured the success of this song."
He continues, "I agree the lyrics are nonsensical and have been written in Tanglish. That's probably why people everywhere relate to it." But the actor says it doesn't mean he will continue to write only conversational lyrics in future as well. "The other songs in the film are poetic and simple. I understand that at times, lyrics should make sense," he smiles.
Meanwhile, he is very happy with the comments he has been getting from some of the biggest names in the industry. "It was nice of Amitabh Bachchan to listen to our song and congratulate us for it. My father-in-law, Rajinikanth, is equally thrilled, and he is proud his daughter Aishwaryaa has come out of his shadow to make a name for herself," he says.
'I composed this tune in five minutes' Debutant composer Anirudh couldn't have asked for more. "The entire team was sitting in the studio and Aishwaryaa wanted me to compose a tune for a love failure situation. After five minutes, I came up with the tune and in the next few seconds, Dhanush was standing in front of the mike, singing Why This Kolaveri Di...? The concept was that a Tamil guy, in his half-baked English, tries to figure out why he failed in love," he begins. But tell him the song has also been getting flak because many think it is anti-women, and he says defensively, "I've been getting positive responses from more girls than guys. But, I understand criticism is part of a person's career. This song doesn't blame anyone. It's just the emotions of a man who has had a love failure. If it hasn't been loved by the audience, why would be there so many remix versions of it on the Internet?"
How about a Why this Kolaveri da? Releasing a single for her film was never on the agenda. But, Aishwaryaa was left with no choice when the rough version of Kolaveri leaked on the Internet. "I wanted people to listen to the right version of the song, and, so, decided to release a single. We also didn't want the fans to insert random pictures to the song on video-sharing websites. So, we released the making of the song on the Internet. And the strategy paid off," smiles the director, adding, "I've been hearing a lot of people asking why a guy never gets blamed for love failure, that's the way it has been for years. But owing to popular demand, I'm seriously contemplating writing a Why this Kolaveri Da?!"