The introduction of Mehendi into Euro-American culture is a recent phenomenon. Today Mehendi, as trendy alternative to tattoos, is an in-thing in the West. Hollywood actors and celebrities have made this painless art of body painting famous. Actress Demi Moore, and 'No Doubt' crooner Gwen Stefani were among the first to sport Mehendi. Since then stars like Madonna, Drew Barrymore, Naomi Campbell, Liv Tyler, Nell McAndrew, Mira Sorvino, Daryl Hannah, Angela Bassett, Laura Dern, Laurence Fishburne, and Kathleen Robertson have all tried Henna tattoos, the great Indian way. Glossies, like Vanity Fair, Harper's Bazaar, Wedding Bells, People and Cosmopolitan have spread the Mehendi trend even further.