What are BTL advertisements?

What are BTL advertisements?Below-the-line (BTL) ads refer to a marketing technique in which nonconventional, non-media route is taken to promote a product or service. Usually, it has a limited target group. It includes promoting through e-mail, SMSes, ringtones, direct mail, MMS, freebies, quizzes, interactive sessions, etc. It is different from above-the-line (ATL) ads which take the route of TV, radio, cinema, banners, or newspapers.

Check Also

Bollywood 2018 Romantic Crime Drama Film: Phamous Movie Review

Bollywood 2018 Romantic Crime Drama Film: Phamous Movie Review

Directed by: Karan Lalit Butani Starring: Jimmy Sheirgill, Shriya Saran, Kay Kay Menon, Pankaj Tripathi, Jackie Shroff, Mahie Gill Genre: Comedy, …

Leave a Reply

Your email address will not be published. Required fields are marked *