How is market size calculated?

How is market size calculated?Market size refers to the total revenue generated through the sales of a particular good or commodity. The most basic methodology is to multiply customer base with its wallet share for a typical customer. For instance, to calculate market size of toothpaste in India, we need to find the product of the number of toothpaste buyers across India with the price of toothpaste. A more accurate estimate can be found by segmenting the customer base as per income or geography, as they dictate the money spent on a particular commodity.

Check Also

Bombairiya: Bollywood Black Comedy Drama Film

Bombairiya: Bollywood Black Comedy Drama

Movie Name: Bombairiya Movie  Directed by: Pia Sukanya Starring: Radhika Apte, Siddhanth Kapoor, Akshay Oberoi, Adil Hussain, …

Leave a Reply

Your email address will not be published. Required fields are marked *