The launch in India, which comes within two weeks of the global unveiling, will help the company bolster sales to buck the slowdown in the global smartphone industry growth.
“Galaxy S7 and S7 edge (Rs 56,900) bring refined design language, advanced imaging capabilities, streamlined software functionality and unparalleled connectivity with a host of services and experiences,” Samsung India Mobile Business Director Manu Sharma told reporters here.
As part of customisation for Indian users, the company has built in ‘Samsung Concierge’ that delivers a personalised experience for users.
“Samsung Concierge is an expansion of the My Galaxy platform. The consumer engagement platform has been customised to offer services like My Assistant, Phone pick up and drop, Fast Track and Live Chat for customer care,” he said.
India is an important market for handset makers as it is witnessing strong sales growth rate at a time when global sales are waning.
According to research firm IDC, the global smartphone market saw shipment growing 10.1 per cent to 1.43 billion units in 2015 from 1.30 million units in 2014.
Shipments in India, on the other hand, grew 28.8 per cent in 2015 to 103.6 million units over the previous year, making it one of the world’s fastest growing markets globally.
Samsung is a leader in both global and Indian market. At the end of December 2015 quarter, it had a global market share of 21.4 per cent, while in India it had 26.8 per cent share.
The Galaxy S7 features 5.1-inch display and 3,000 mAh battery, while the S7 edge has 5.5-inch display and 3,600 mAh battery.
With Galaxy S7 and Galaxy S7 edge, Samsung has introduced the first dual-pixel camera on a smartphone, which delivers brighter and sharper images, even in low light.
The 4GB RAM devices are constructed with 3D glass and metal and are water and dust resistant. The hybrid SIM card tray allows users to insert a microSD card for up to 200GB of additional storage and in some select countries, the tray can be used with dual SIM cards. Both have 32GB internal memory.