Francal Feiras, considered as one of the largest business events promoting companies in Latin America, is recognized for the high quality and seriousness of all events it organizes. Its history started more than 40 years ago, when a group of businessmen from the shoe industry in the city of Franca (SP), the most important male shoes industrial pole in the Country, joined to create a fair to promote local industries.
Franca’s shoe fair was born then, under the name FRANCAL – SHOE FAIR. The event’s first edition was held in 1969 and it remained in the city of Franca until 1982. With its continuous growth and diffusion at the national level, Franca’s shoe fair moved to the city of Sao Paulo in order to expand and offer a more adequate infrastructure to visitors and exhibitors.
Its first edition in Sao Paulo, in 1983, was held at the Hilton Hotel, and that was the first step towards the growth of its activities as a business fairs promoting company. By achieving greater visibility in the capital of the state of Sao Paulo, the company started to be contacted by representative entities from other economic segments, which were looking for a partnership to promote their respective sectors.
And that was how Francal started to move to new activities, which have turned it into a company specialized in the organization and promotion of business fairs, not only in the shoe sector, but also to many other industrial and commercial sectors. Today, 40 years later, the fairs and events in Francal Feiras’ portfolio are considered important tools to strengthen the many different segments of the national economy.
shoes and fashion accessories
toys and childcare
musical instruments and related items
office, stationery and school products, supplies and accessories
swimming pools and leisure
natural products and the promotion of health and organic agriculture
production chain in the fruits, vegetables and derivates sector
decoration and articles for Christmas
thematic parks and children’s parties
Corporate Social Responsibility
A pioneer among the Brazilian business event promoting companies to adopt Corporate Social Responsibility practices, Francal Feiras created Francal Citizenship in 2003. Currently, this branch of the company deals with social and environmental issues, by promoting the social inclusion of handicapped people in the labor market, and supporting educational projects, among dozens of other actions directed to its internal audiences and to local communities.
An Allied Company
ESTRUTURAL MONTAGENS E EMPREENDIMENTOS LTDA
Company Estrutural Montagens, founded in 1985, is part of Francal Feiras e Empreendimentos’ group. Specialized in the assembly of events of all sizes, it uses the “octanorm” assembly system. It services the national market with a trained team by using the most modern technologies, offering special and differentiated projects, with an assembly capacity per event of up to 15 thousand m². It has its own headquarters, with 2,2 thousand m² in Sao Paulo, besides an area with 3 thousand m² dedicated to woodwork, steelwork and painting. Renowned as one of the main companies specialized in events’ assembly, it is responsible for all events organized by Francal Feiras and also individually services other promotion agencies and companies.
Fairs and Events
ABRIN - 26th Brazilian Toy Fair
BIO BRAZIL FAIR - 5th International Trade Fair of Organic Products and Agro-ecology
EXPO PARQUES E FESTAS - 3rd Trade Fair of Products and Services for Amusement Parks, Buffets and Seasonal Parties
EXPOBOR - 8th International Rubber Technology, Machines and Articles Exhibition
EXPOLAZER - 16th International Trade-Fair of Products and Services for Swimming Pools and Leisure
EXPOMUSIC - 26th International Music Fair, Musical Instruments, Sound and Lighting
FRANCAL - 41st Int'l Shoes, Fashion Accessories, Machines and Components Fair
FRUIT & LOG - International Trade Fair for Fruits and Related Products, Processing, Technology and Logistic
PAPERBRASIL ESCOLAR - 23rd International Trade Fair of School, Office, Stationery Supplies, Services and Technology