Who is Diversified?
The short answer is that we are a vibrant exhibitions company, committed to creating truly exceptional events where people can meet face to face to do business. The long answer is a story of entrepreneurial spirit and on-going success through dedication and hard work.
Diversified Exhibitions Australia was founded in 1982, under the name Australian Exhibitions Services (AES). AES established a proud record of more than 400 successful events, each specifically created to provide visitors with unique and exciting experiences while generating quality sales leads and a great return on investment for exhibitors.
In 2000, Diversified was acquired by a US based company, Diversified Business Communications, and became part of a global exhibitions network. Since then, Diversified has experienced unprecedented revenue and profitability increases, achieved through new show launches, event acquisitions and solid organic growth.
We're leaders of a big industry. Every year in Australia, over 10,000 businesses promote themselves to more than 5 million people at 360 exhibitions. That's a total economic impact of almost $2.3 billion! For our part, we own and run more than 30 of the biggest industry-specific trade and consumer shows in Australia every year.
Diversified is currently located in St Kilda Road, Melbourne, employs 60 staff and operates throughout Australia.
What are our values?
Values say a lot about a company. They're not a mission statement written on a wall - they're the way we act, work and relate to one another. If you want to know about Diversified then this is what's important to us.
We are passionate about high performance
We support dedication and hard work
We offer the freedom to make mistakes and the opportunity to learn from them
We respect each other and encourage trust and equality
We expect individual and team accountability
We encourage innovation
We foster personal growth
We recognise the need to balance work and life
We operate professionally in an informal atmosphere
We have fun and we celebrate
Exhibitor Services
Diversified Exhibitions Australia provides you with a bundle of services and contacts that make exhibiting easy. Our staff are able to assist you every step of the way from researching the show, to booking a stand, displaying your products and training your staff. We even help you follow up sales leads from the show.
Thousands of pre-qualified buyers
Free exhibition catalogue entry
Comprehensive exhibitor manual
Unlimited trade invitations to promote your stand at the show
Free listing with links on the event website
Comprehensive sales lead tracking system
First option on sponsorship opportunities
At show meeting rooms and lounges
Inclusion in our huge visitor promotion and public relations campaign
Exhibitor networking function
Support and assistance with stand building, logistics and training
Tips for a successful exhibition
Because they bring you face-to-face with potential customers, exhibitions are the most personal form of direct marketing. And since the customers actually come to you to see your product, its also one of the most effective.
However, just being at an exhibition doesnt guarantee success. Every year, there are around 360 exhibitions taking place across Australia, involving close to 10,700 exhibiting companies. The key is to make sure you exhibit your company at the right exhibition. So the first thing you need to do is to decide exactly what you want to achieve. Do you want to?
Generate sales
Gather business contacts for post show follow-up
Identify agents, distributors etc
Launch a new product
Enhance existing customer relationships
Develop product awareness
Reach a new market
Demonstrate a complex product
Conduct market research
Generate media coverage.
Remember, when you book space at an exhibition, youre buying an audience. So its important to choose an event that attracts the audience you want. When youre evaluating an exhibition, there are a number of things you should ask the organisers for:
Previous audience analyses
Copy of show catalogue
Is there computerised registration?
How does the organiser plan to promote the show?
How will visitors find your display in the exhibition?
Is the visitor database available after the show?
Obtain references from previous exhibitors
Will the organiser be conducting a marketing campaign to your target audience?
The reputation of the exhibition and the organiser is another thing you need to consider. Find out what other companies in your industry think of the event and the organisation. Ask industry associations whether they are supporting or participating in the show and ask them about the organisers reputation. Ask your customers which shows they attend and why? Check with industry publications. Are they exhibiting and is the show growing? These will all give you a strong indication of whether the show is worth being a part of.
Why Exhibit
Business is all about customers. You know that already. You also know that getting new customers is the hardest part of running a business. Thats where we can help.
At Diversified Exhibitions Australia, we manage around 30 of Australias major exhibitions. We can help you connect with thousands of prospective new customers, all in one location. Thats the power of exhibition marketing and it works.
Over 10,000 businesses put themselves on show at over 360 exhibitions every year in Australia. More importantly, over five million people attend these exhibitions, with a total economic impact of almost $2.3 billion.
Our Successes
In the end, it all gets back to results. We get them. In the quarter of a century we have been staging exhibitions, our success rate has been close to 100%. Not only have we staged some of Australias most spectacular and exciting events, we have also brought millions of people through the door all of them potential customers for our exhibitors.
Events
Irresistible Gluten Free Food Show
Designbuild Australia
The Franchising & Business Opportunities Expo
Restaurant Melbourne
The Good Food & Wine Show
Business Analyst World
Restaurant Sydney
Retail Expo Australasia
National Retail Forum
The Franchising & Business Opportunities Expo
Security Expo
Business Analyst World
Fine Food Australia
Business Analyst World
Irresistible Gluten Free Food Show
Business Analyst World
WCDM Summit Series
Irresistible Gluten Free Food Show
Fine Food Queensland
Australasian Oil & Gas Expo
Hotel Hospitality + Design
The Franchising & Business Opportunties Expo
Australian Fitness Expo |
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Diversified Exhibitions Australia