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VIV India

April 23, 2014 - April 25, 2014

VNU Exhibitions Europe

Agriculture > Dairy Products, Meat Products

Bangalore International Exhibition Centre (BIEC) > Bangalore > India

Last Updated On: Saturday, November 28, 2015


Start Date

: April 23, 2014

End Date

: April 25, 2014


: Agriculture > Dairy Products, Meat Products


: VNU Exhibitions Europe


: Bangalore International Exhibition Centre (BIEC)


: Bangalore [India]


: 9101244524229




Consumer attitude and behaviour towards food is rapidly changing on a worldwide scale. There is a strong focus on health issues including healthier food. The demand for convenience food products, in smaller ready-to-eat portions, is on the rise. Consequently, the importance of delivering fresh and safe meat products with an extended shelf life is increasing. Packaging is becoming more important in the selling process; fresh foods should be conveniently packaged and easy to store.

Animal production and processing is facing a difficult time. After mad cow, classical swine and avian influenza, consumers are sceptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled.

To stay current with these developments, today’s meat business is about improving:
• yield
• quality
• hygiene
• traceability
• portioning
• performance
• profitability
• efficiency
• transparency

Meat producing and – (further) processing companies adapt and improve their production processes to meet the demands. International food quality institutions developed standards for quality assurance and secured traceability. The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that’s where VIV comes in.

VIV and food safety
Over 30 years ago VIV started as a concept for animal production in poultry and pigs and became an innovator on the subject. Recently, VIV stretched its profile and shaped it to today’s requirements on meat safety. The concept is called Feed to Meat and involves all sectors in the meat production chain.
Animal feed production and further meat processing will be added to the exhibition profile. As a result VIV India will become a platform where all participants in animal production can work together to provide the guarantees consumers are demanding.

Target Groups

Feed to meat exhibitor target groups
• Industrial feed processing equipment, supplies, raw materials
• Feed ingredients and additives
• Feed
• Animal health
• Animal breeding
• Farm equipment
• Slaughter equipment
• Meat ingredients
• Meat processing, -packaging, -handling, refrigeration, egg processing, dairy processing
• Meat-, dairy-, egg products
• Subjects covering parts or all of the above-mentioned items in the meat supply chain
• Knowledge transfer and consultancy

Feed to meat visitor target groups
• Feed mills
• Poultry farms
• Pig farms
• Cattle farms
• Fish farms
• Agricultural farms
• Meat slaughtering companies
• Meat (further) processing companies
• Feed ingredients and additives companies
• Farm / industry equipment suppliers
• Distribution / wholesale / retail / trade meat (products)
• Other distribution / trade agencies
• Veterinarians
• Research / consultancy
• Large-scale integrated companies
• National / local authorities

Contact for VIV India

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Health Food, Poultry Products, Meat Production Equipments, Industrial Feed Processing Equipments, Feed Ingredients, Animal Health Equipment