Tea & Coffee China is China's leading international Tea & Coffee Exhibition taking place at FHC China. China's coffee sales grew by 90% from 1998 to 2003 to 6,504.5 tonnes and continued to grow at an exponential rate reaching approx. 11,000 tonnes in 2008. Companies are seeing their local sales increase between 50 to 100% annually as affluent Chinese consumers develop a taste for coffee and its culture.
Starbucks opened their first store in Beijing, China in Jan 1999 and now have over 350 stores in 26 cities. Tea & Coffee China is China's meeting place for new-to-market companies, importers, distributors and industry professionals.
Running alongside Tea & Coffee China is the Ultimate Barista Challenge (UBC) China, which unlike any coffee competition seen before. Its unique format features short challenges designed to entertain and educate industry professionals. It showcases Ultimate Baristi skills, sponsors products & services and how to improve coffee quality and bottom line profits in food & hospitality service, restaurants, hotels, coffee shops and cafes.
Ultimate Baristi are professional competition baristi who compete in the original UBC head to head format, on the main exhibition floor where professional visitor attendance is strongest. The UBC head to head (dueling) format is dynamic, exciting and unique to the UBC.
Tea & Coffee is intended for wide range specialists, experts and businessmen operating in tea & coffee producing, processing, distribution and confectionery, bakery, tableware industry. All the foreign and local tea and coffee manufacturers, importers, distributors and entrepreneurs are welcomed to take part in the Second International Specialized Exhibition.
Profile for exhibit include Tea: all kinds, sorts and colors, Coffee: all sorts, Cacao and Chocolate, Dairy products, Honey & beekeeping products, Ice cream, Bakery products, Confectionery and cookies, snacks & eastern sweets, Ingredients and food supplements, Equipment (processing, packaging and weighing), Packaging for tea & coffee; napkin, Coffee and tea making machines, kettles, Tea & coffee sets, cups, mugs and accessories; Porcelain, Drinking water systems and coolers.