The Cannes Lions International Advertising Festival is the only annual gathering of the world's advertising, creative, direct marketing, interactive, film, radio, media, sales promotion and marketing communities. Taking place after the Cannes Film Festival, the glamorous awards event celebrates the world of advertising with special prizes for the world’s best commercials. The festival attracts over 8,000 industry figures from around the world who travel to the event to see who will be crowned with the industry’s prestigious Gold, Silver and Bronze Lions. A Grand Prix is awarded to the best of the Gold Lion winners. Prize categories include Agency of the Year, Media Person of the Year, the Palme d'Or, Direct Marketing Agency of the Year and Interactive Agency of the Year.