Welcome To Advertising! Now, Get Lost
A 24-year-old who has spent not more than a few weeks in advertising, sums up the profession, its pracititioners and their practices in a hilarious send-up of human nature and human pomposity.
Author: Omkar Sane > Born in Pune, Omkar Sane grew up in Goregaon, a suburb of Mumbai, where he read, wrote, slept and started drinking just like everyone else. School was a problem, because everyone wanted to be nice things like Doctor, Lawyer, CA, Engineer, while his answers ranged from WWE superstar, a gambling giant in Vegas, Mafioso to professional NBA player. Clueless, he went to Sydenham, Mumbai. He saw everyone preparing to be a cog in a machine. The choice was simple: work in a machine and be rich or do things one believed in and stay poor. Sane chose the latter. (His dad chose a job that let him retire at 65.) He finally studied at J.J. Institute of Applied Art where he let lust rule his decisions, and the rest, as they say, was graduation. Like anyone who doesn t know what to do with his/her life, he joined Advertising. Since the food was bad, he joined Television. But since the caterer dogged him, he quit that too. He missed cuisine that had a mother, and so he sat at home writing this book.
7.7 x 5 x 0.8
For every really funny ad you see on the telly, there's an even funnier situation in the agency that created it. And here's Omkar's (In) Sane look at all the hilarity, via sidesplittingly absurd situations supposedly reproduced from real-life and some funky pop art. And beyond all the fun and games is an incisive insight into the world of advertising, what works in it and what cannot. It's hilarious but honest, brutally so. May not exactly serve as a career guide but it's a great read, whether you're in the industry or not.